Renee Herrell, M.A., CFRE
rherrell@therightdirection.com
Renee Herrell, M.A., CFRE has been a consultant with RCH Consulting since 2004 and a development professional four years previous to that, focusing on fundraising, strategic planning and board development. Her clients include Boys and Girls Clubs, Junior Achievement, The ARC of San Diego, Chula Vista Nature Center, New Village Arts Theatre and the Behavioral Diabetes Institute. As a fundraising consultant, Ms. Herrell has created and implemented plans to increase annual fundraising as well as major gift and capital campaigns that have resulted in millions of dollars raised for nonprofits. Working one-on-one with executive directors, directors of development and board members, she has developed individualized strategies and approaches for donors, resulting in successful cultivation, solicitation and stewardship.
Ms. Herrell helps organizations set goals and objectives in order to develop a strategic plan. She also creates board development plans and identifies recruits and orients new board members. As an instructor at the University of California, San Diego Extension, and the University of San Diego, Ms. Herrell teaches fundraising and strategic planning and regularly speaks at conferences on topics such as major giving, engaging Gen X and Y as philanthropists and board development.
She earned a Master’s degree in Nonprofit Leadership and Management from the University of San Diego and a Certificate in Fundraising and Development from the University of California, San Diego.
She is currently writing her first book, “Fundraising Across Generations,” with co-author, Emily Davis, which will be published by Wiley in the spring of 2012.
