Key Factors of Effectiveness

Key Factors of Effectiveness

In the context of the following five key factors of effectiveness, data is collected, analyzed and reported in a manner that facilitates informed decision making in regards to the future of your organization's development operation.

1. Fundraising Potential
The nonprofit sector is incredibly competitive. With almost two million nonprofit organizations in the United States, potential contributors are bombarded daily with opportunities to support important and worthwhile causes. Determining how to succeed in this competitive environment requires knowledge of the nonprofit marketplace, identification of core constituencies and awareness of various fundraising methods.

2. Fundraising Environment
The quality of the fundraising environment is critical to successfully securing private support. A positive fundraising environment is dependent on a strong culture of philanthropy, which can be affected by several factors, including leadership participation and support, external perceptions, internal perceptions and fundraising structure.

3. Fundraising Methods
The fundraising methods implemented by an organization should be designed to maximize fundraising potential. The emphasis placed on one or more fundraising methods may change over time as an organization matures, during a major fundraising campaign and/or as fundraising priorities evolve.

4. Fundraising Infrastructure
Capitalizing on the fundraising potential for a client requires the establishment of an effective and sustainable fundraising infrastructure. This infrastructure must encompass several critical elements including: staffing, planning, tracking and reporting, prospect research and management, database management, volunteers, and constituent relations. Each infrastructure element must be strategically designed to ensure the achievement of the fundraising goals and objectives and must be implemented appropriately in relation to available resources.

5. Fundraising Investment
Every fundraising initiative requires an investment of resources. While the goal is to recover that investment through contributions, the need for additional program resources cannot be avoided. Similar to a new business, the enhancement of a fundraising program should be structured as a long-term investment that will produce gradually increasing returns over time.


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